International agents meeting strengthens Riopele’s commercial strategy

Around 12 Riopele agents from across the globe were in Portugal to align strategy with the commercial team, deepen knowledge and collaboration, and exchange synergies aimed at enhancing the business.

The meeting, held at Riopele’s headquarters in Pousada de Saramagos, brought together representatives from the various markets where the company operates for a two-day programme. The visit included working sessions, moments of sharing, and updates on the company’s economic and operational performance, as well as the alignment of the strategic vision for the coming year.

The initiative was also an opportunity for the Creation & Development team to present the SS27 collection and showcase the latest innovations and trends that will guide the future of Riopele’s product offering.

“It is always very important to welcome our global network at home. These encounters demonstrate that it is through relationships and the sharing of experiences that we strengthen ourselves and differentiate the way we face market challenges,” highlights Marta Pacheco, Riopele’s Commercial Director.

International markets account for 98% of Riopele’s sales. Spain, Canada, and Germany make up the top three export destinations.

To strengthen its global presence, the company created an international network of agents in the 1950s, ensuring local support in every market where it operates. This structure enables Riopele to respond quickly to customer needs, provide continuous technical and commercial support, and maintain ongoing insight into local trends.

The presence of these agents represents a clear competitive advantage: greater adaptability, faster communication, a closer and more efficient customer service, and a continuous flow of orders that has contributed to the company’s stability and growth over the decades.