Riopele sets its sights on the Asian market

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Riopele is returning to Asia, where it will be present at two of the most important professional events in the coming weeks. The first is scheduled for 26-28 March in Tokyo (JITAC), Japan. Two weeks later, it will continue its approach to the Asian market by participating in Première Vision, Shenzhen (from 10-12 April), China.

Operating in over 50 markets, Riopele is looking to expand its presence in markets with high growth potential. This return to Asia follows two years of caution due to the prolonged effects of the pandemic.

‘Japan has always been a key market for Riopele, especially due to its strategic positioning. It's a major reference in terms of consumer patterns, particularly with regard to the fashion industry and trends,’ says António Soares. According to the commercial manager for the market, ‘Riopele has been working with the Japanese market for almost 30 years. In addition to the quality of our fabrics, which has always been highly appreciated by the vast majority of our clients in Japan, the fact that Riopele partners with leading European and North American fashion brands is also very important. This allows us to ensure that our collections remain innovative, functional, and meet high standards of service.’

On the other hand, Fátima Ferreira believes that ‘the economic power of this powerhouse and its scale are relevant factors.’ For the Riopele market manager in China, ‘one thing that sets us apart from our competitors is our vertical integration, which allows us to react quickly and offer unique, high-quality products. Meeting specific market requirements and maintaining flexibility throughout the development process to the final product are also important. Service remains a competitive advantage that Riopele offers its clients in the region,’ she added.